ARTICLES

Weekly articles about advertising and marketing best practices.

Chandler Lyles

A Complete Guide to the High Beam Marketing Flywheel

This guide will give you a blueprint that you can use to connect with and sell to as many customers as you can handle.

Austin Lynch

How Much Do Google Ads Cost in 2024?

The different factors that influence your Google Ads costs and provide some tools that will help you plan for your company’s campaigns.

Chandler Lyles

Facebook Ads vs Google Ads: Which is Best for E-commerce Businesses?

For e-commerce business owners, the choice between Facebook Ads and Google Ads can be particularly daunting.

Chandler Lyles

B2B Marketing Strategies for Beginners: A Comprehensive Guide

Business-to-business (B2B) marketing focuses on providing products or services to other businesses. If you're new, start here.

Chandler Lyles

12 Best Books for Starting a Business in 2023

Aspiring entrepreneurs! From leadership to innovation, this curated list is the 12 best books for starting a business in 2023.

Chandler Lyles

How to Do Customer Interviews

We have to always be speaking to our customers. It’s the only way that we can build better products that stand the test of time.

Chandler Lyles

A Complete Guide to Ad Copy

How do we create ads that cut through the noise? Great ad copy. Creative ad copy is the cornerstone of any great ad campaign.

Chandler Lyles

Steal Alex Hormozi's Biggest Marketing Secret

Alex Hormozi is a successful entrepreneur. Why does he spend so much time making content?

Chandler Lyles

How to Develop a Customer-Driven Marketing Strategy

Want to grow your business? You need to stay focused on the customers you serve. A customer-driven marketing strategy will help.

Chandler Lyles

10 Digital Advertising Metrics Every New Marketer Should Know

This guide is for anyone new to digital marketing. We break down the ten digital advertising metrics that all marketers have to know.