top of page
Articles


How To Write Copy That Actually Converts — Insights from Charlie Sells
What if your brand voice isn’t the problem—but the platform is? In this episode of The Highlight , Chandler Lyles sits down with Charlie...
Chandler Lyles
Jul 30, 20253 min read


The Hidden Truth About Branding That Most Shopify Brands Miss
If you think branding is just a logo and a color palette, Brad Imburgia is here to shake up your perspective in the best way possible....
Chandler Lyles
Jul 24, 20253 min read


How to Harness the Power of Storytelling in Business
Introductory Overview If you’ve ever walked away from a pitch wondering why your message didn’t land or why people remembered the joke...
Chandler Lyles
Jul 15, 20253 min read


How Caleb Majors Got His CPG Brand into 300+ Stores
How Two Kids Turned a Family Crisis Into a Snack Brand in 300 Stores When you’re 14, you’re supposed to be worrying about school, sports,...
Chandler Lyles
Jul 6, 20252 min read


Marketing Mental Models: What Separates Great Brands from Average Ones
Discover 12 marketing mental models top brands use to build influence, trust, and growth. Learn how to think like a high-performance marketer.
Chandler Lyles
Apr 15, 20254 min read


AI Isn’t Replacing You—It’s Waiting to Be Trained by You
AI isn’t replacing entrepreneurs—it’s waiting to be trained by them. Here’s how to turn AI into your most valuable teammate.
Chandler Lyles
Apr 2, 20254 min read


Jeep Pop-Up Ads | What Entrepreneurs Need to Know
Car companies are turning your vehicle into an ad platform—and it’s only the beginning. Find out why Jeep just put pop-up ads in their cars.
Chandler Lyles
Mar 7, 20253 min read


How to Create a Marketing Plan That Actually Gets Customers
How to the best entrepreneurs build a marketing plan that actually works. Learn how to attract, convert, and retain customers with a system
Chandler Lyles
Mar 2, 202510 min read


Price Anchoring: The Secret to Maximizing Sales Without Lowering Prices
Apple prices are high, but people cheer for them. How did Steve Jobs do it? Discover the secret of price anchoring.
Chandler Lyles
Feb 23, 20254 min read


5 Easy Trade Show Tips and Tricks for E-Commerce Entrepreneurs
Trade shows can be a game-changer for e-commerce businesses. Use these 5 tips and watch your business grow to new heights!
Chandler Lyles
Oct 20, 20245 min read
bottom of page