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World Rugby Shop is a well-known DTC e-commerce brand in a niche market. They had strong products, a loyal customer base, and steady demand. But when it came to paid social, there was no real engine behind it.
Campaigns were inconsistent. Results were unpredictable. And there wasn’t a clear path to scale. They weren’t sure what would happen if they pushed spend. So they didn’t.
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At a surface level, it looked like a performance issue. But when we dug in, the real problem was simpler.
There was no system. Campaign structure wasn’t built to scale. Creative wasn’t being tested in a consistent way. And data wasn’t being used to guide decisions. So, they shelved the idea of digital advertising to drive revenue until they met the High Beam team.
We stepped into a very early-stage paid social account that had little to no consistent monthly activity. The first step was rebuilding the foundation around a simple idea. Make it easier to see what’s working, and easier to do more of it. We restructured campaigns so performance could be measured clearly, introduced a consistent creative testing process, and aligned spend to a real media plan instead of reacting day to day. That gave us signals we could trust. Instead of guessing, we could plan. And more importantly, the system could handle increased spend without breaking.
From there, we began testing across audiences, creative formats, and messaging to understand what actually drove performance for World Rugby Shop. Over the first 12 months, we worked closely with their team to support monthly promotions, continuously optimizing for stronger returns and more efficient spend. During that time, we also secured and deployed a free $25,000 Meta ads grant tied to a new optimization strategy. This was rolled out during Q4 of 2022, allowing us to push testing and performance during one of their most important sales periods.
The result was a paid social channel that could actually grow.
More importantly, the business now had a channel that they could rely on. Not just for one campaign. But as an ongoing driver of growth.
Even in a niche like the sport of rugby, E-commerce is competitive. There are more options than ever. And attention is harder to earn. If you want to grow through paid social, a few things have to be true.
First, you need structure.
If campaigns are messy, you lose control. And when you lose control, you cannot scale.
Second, you need a way to test and learn.
Without that, you’re guessing. And guessing doesn’t compound.
Third, you need a system that holds up under pressure.
Not just something that works at low spend, but something that still works when you push it. This case study isn’t about “better ads.” It is about building a system that a business can rely on.
If your ads feel inconsistent or hard to scale, there is usually a reason, and our team can help you fix it. If you want to see what that looks like for your business, click the button below and schedule a call with our team.
If you’ve made it this far, you already know something isn’t working the way it should.
Book a call. We’ll walk through your current strategy, show you where the gaps are, and outline what it would take to fix them.
No pressure. No long pitch. Just a clear conversation.
It takes less than three minutes to get started.
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