Every minute of every day there are:
- 500 hours of videos uploaded to YouTube.
- 1.7m Facebook posts created.
- 66k Instagram photos shared.
- 347k tweets tweeted on Twitter.
I can't even begin to wrap my head around how much content that is.
It doesn't matter if we like it or not. Digital platforms are the places where our customers are spending their time. If we want to maximize our digital advertising campaigns, then we need to find a way to stand out.
With limited resources and massive competition, how do we stand out on social media? That is the exact issue I address in the keynote above.
In this talk, I share:
My personal experiences with social media over the last decade.
How each platform's algorithm works.
Content ideas that will help your brand stand out.