Case Study

32% Lift in CVR

33% Decrease in CAC

12% Lift in AOV

Scaled Amazon ads from a 3x ROAS to a 6x ROAS.

We adopted a very young Amazon ads account that was spending $1,000 each week, and returning at a 3.65x multiple.
Started with 1 campaign containing every targetable term and broke it out into 1 branded terms and 8 non-branded terms campaigns, allowing ads to be hyper-targeted and specific for the end user.
Introduced Sponsored Branding placements to take back large real estate placements from competitors, who were overtaking EXO's branded terms.
Scaled ad spend to $9,000 per week, with a ROAS multiple of 6.09x.