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varsity spirit cheer

Case Study

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7,694 leads generated at $6.17/per

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CPC remained under $1 for B2B targets

b2b varsity

Launched B2B Lead Gen Advertising

  • Launched B2B digital advertising across 3 business units, for the first time in company history.

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  • Worked with marketing team to optimize creative and targeting, based on campaign results.

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  • Drove over 7,500 leads in year 1 - while measuring and optimizing for lead quality.

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  • Worked with developer teams to better track results in year 2, and launch across new channels.

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